Marketing support that fits your business
You might need help working out what to do next. You might have a specific project that needs getting off the ground. Or you might need someone experienced to lead your marketing.
I’ll work with you in a way that fits where your business is right now, from bringing clarity and direction to getting stuck in and making things happen.
Strategy & direction
Best for businesses that:
aren't sure where to focus their marketing or which opportunities to prioritise
need a fresh perspective on what they're already doing.
Get clarity on where to focus
If marketing feels a bit scattered, or you're not sure where the biggest opportunities are, I can help you take a step back and bring some clarity and structure.
I’ll look at where you are now, what you’re trying to achieve, who your customers are and what is (and isn’t) working. From there, we'll build a clear, practical plan focused on the areas where marketing can make the biggest commercial difference.
This could include:
Marketing audits and reviews
Marketing and growth strategy
Customer and competitor research
Channel and budget planning
Customer journey and funnel analysis
Prioritisation and 90-day planning
Measurement and reporting
Projects & delivery
Best for businesses that:
have a marketing priority or project they need to get moving.
know what they want to achieve but need experienced support to make it happen.
Expertise to make it happen
Sometimes you know what needs doing, you just need the expertise or capacity to deliver it.
I can take responsibility for a specific marketing project or work alongside you, your team and existing suppliers.
That could mean finding new ways to reach customers, improving what happens after someone becomes a lead, launching a campaign, putting better measurement in place or improving an area of marketing that isn't performing as well as it could.
Projects could include:
Customer acquisition & lead generation
Paid advertising
CRM & email marketing
Customer retention & lifecycle marketing
Campaign planning & delivery
Conversion optimisation
Marketing measurement & dashboards
Digital, mobile & subscription growth
Don't see exactly what you need?
I've worked across a broad range of marketing challenges over the last 18+ years, so if you're not sure whether I can help, just ask. If I'm not the right person, I'll tell you.
Marketing leadership
Best for businesses that:
need senior marketing expertise without a full-time hire.
have marketing in place but need someone to lead it.
Senior marketing support, without the full-time hire
If your business needs more than a one-off project, I can become an ongoing part of your team.
That could mean a few days a month providing senior advice and direction, or more hands-on support taking responsibility for your marketing and keeping things moving.
I can set priorities, manage activity, work with your agencies or freelancers, track performance and make sure marketing stays connected to what the business is trying to achieve.
Depending on what you need, I can help with:
Setting and managing your marketing plan
Prioritising where to spend time and budget
Managing campaigns and activity
Briefing and managing agencies or freelancers
Supporting or mentoring existing team members
Tracking performance and reporting on results
Bringing marketing into wider business decisions
Identifying and testing new growth opportunities
Not sure what marketing support you need?
That's totally fine.
You don't need to come to me with a polished brief, or know exactly which marketing service you're looking for. Tell me a little about your business, what's working, what's frustrating you and what you're trying to achieve.
We can start there.