A bit about me…
Hi, I'm Lucy.
I’m a marketing and growth consultant with more than 18 years’ experience helping businesses find customers, grow revenue and get more from their marketing.
I’ve worked both in-house and agency-side, with businesses big and small across technology, mobile apps, media, sport, hospitality and healthcare.
Now I use that experience to help growing businesses that need senior marketing expertise, without necessarily needing a big agency or a full-time marketing hire.
Lets make marketing simpler
Marketing can get complicated very quickly.
There are always more channels you could be using, more things you could be measuring and more ideas competing for your time and budget.
My job is to cut through that noise and focus on what actually matters.
I’ll take the time to understand your business, your customers and what you’re trying to achieve. Then we’ll work out what’s worth focusing on, what isn’t, and what will make the biggest difference.
No off-the-shelf strategies or doing things because everyone else is doing them. Just practical marketing advice that makes sense for your business.
My experience at a glance…
Acquisition to retention
Multi-sector experience
Mobile & subscription growth
18+ years in marketing
Direct-to-consumer & B2B
Agency & in-house
A few areas I know particularly well
I’ve worked across lots of different areas of marketing over the years, but there are a few where I have particularly deep experience.
Growth marketing
Finding the opportunities that can make the biggest commercial difference, then bringing together the right channels, activity and measurement to turn them into growth.
Customer acquisition
Reaching more of the right people and turning them into customers, from paid advertising and digital campaigns to improving the journey from first click to sale.
CRM & customer retention
Making more of the leads and customers you already have through better communication, customer journeys, email, CRM, lead nurturing and retention.
Marketing performance
Understanding what's actually working and where your marketing time and money is best spent, using clear KPIs, reporting, attribution and performance analysis.
Apps & subscription businesses
I have specialist experience in mobile app and subscription growth, covering acquisition, onboarding, conversion, paywalls, retention and lifecycle marketing.
What it's like to work with me
I like to keep things straightforward.
I'll ask plenty of questions, challenge things when I think it's useful and explain my thinking without hiding behind marketing jargon.
And I'm not just there to hand over a strategy. I'm happy to get into the detail when that's what it takes to get something done.