A bit about me…
Hi, I'm Lucy.
I’m a marketing and growth specialist with more than 18 years’ experience helping businesses find customers, grow revenue and get more from their marketing.
I’ve worked with businesses big and small, both in-house and in agencies, across everything from technology and apps to media, sport, hospitality and healthcare.
Now I use that experience to help businesses that need good marketing support, without necessarily needing a big agency or a full-time marketing team.
Lets make marketing simpler
Marketing can get complicated very quickly.
There are always more channels you could be using, more things you could be measuring and more ideas competing for your time and budget.
My job is to cut through that noise and make things simple.
I’ll take the time to understand your business, your customers and what you’re trying to achieve. Then we’ll work out what’s worth focusing on, what probably isn’t, and what we can do to move things forward.
No off-the-shelf strategies or doing things because everyone else is doing them. Just practical marketing advice that makes sense for your business.
My experience at a glance…
Hands-on delivery
Mobile apps & subscriptions
Agency &
In-house
18+ years marketing
Direct-to-consumer & B2B
Strategy
A few areas I know particularly well
I’ve worked across lots of different areas of marketing over the years, but there are a few where I have particularly deep experience.
Growth marketing
Finding the opportunities that will make the biggest difference, and bringing together the right mix of channels, activity and measurement to turn them into growth.
Customer acquisition
Reaching more of the right people and turning them into customers, from paid advertising and digital campaigns to improving the journey from first click to sale.
CRM & customer retention
Making more of the customers and leads you already have through better communication, customer journeys, email, CRM and lead nurturing.
Marketing performance
Getting a clearer picture of what’s actually working. I can help with KPIs, reporting, attribution and understanding where your marketing time and money is best spent.
Apps & subscription businesses
I have specialist experience in mobile app and subscription growth, covering acquisition, onboarding, conversion, paywalls, retention and lifecycle marketing.
